data analytics vs business analytics

Data analytics focuses on examining raw data to uncover patterns, trends, and insights, often using statistical methods and techniques. It is broader in scope and can be applied across various fields, including healthcare, finance, and marketing. Business analytics, on the other hand, specifically targets data analysis within a business context, aiming to improve decision-making and drive strategic initiatives. It combines data analytics with business intelligence, incorporating the understanding of business operations, goals, and performance metrics to enhance organizational effectiveness.

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